ADDICT

In collaboration with Dafna Bloch Studio, I developed a rebranding concept for Addict, a contemporary clothing brand, as it transitioned from fast fashion to a label with its own distinct identity. The rebrand highlights Addict's dedication to thoughtful design and meaningful customer relationships, emphasizing its in-house design and the thought behind each piece. This positions Addict as a go-to choice for those seeking unique, personal style over fast-moving trends.

2024

Brand Design ● Web Design ● Copywriting ● Motion Design