The platform flips the traditional shopping process upside down: instead of starting with products, shoppers begin by selecting the material they want to explore, such as plastic, glass, or fabric. They are then directed to products made from that material, highlighting the environmental impact of their choices.
The name PS carries layered meaning. It reflects the idea of simplifying shopping while encouraging mindfulness about environmental impact (Present Simple referring to both clarity and living in the now). Additionally, PS evokes the "P.S." at the end of a letter—a reminder or afterthought—mirroring how shoppers often consider the consequences of their purchases only as an afterthought.
