LEKET ON THE STREET

This project was created in collaboration with Leket Israel, a nonprofit organization that collects high-quality farm produce left over in fields and distributes it to those in need. Leket is launching a new campaign called "Leket on the Street," which, as the name suggests, brings fresh fruits and vegetables directly to urban areas, making them accessible to those who need them most.

2024

Brand Design • Image Making • Copywriting • Print

The campaign design captures a lively, street-inspired atmosphere that feels both approachable and thoughtfully styled. The goal is to create a sense of excitement and anticipation for the arrival of the produce truck, turning the distribution event into something the community can look forward to and feel proud of.