WHAT PEOPLE ARE WEARING

I had the pleasure of working with @linoya & @hillitoosh on creating a visual identity for their brand, WPAW, which documents everyday street fashion and brings it to life on Instagram, TikTok, and their website. The brand draws inspiration from the world of high fashion while incorporating the aesthetics of fast street fashion, representing the fluid nature of fashion as it changes and evolves. The branding incorporates hand-drawn sketches, adding a personal, organic layer to capture those fleeting moments of standout style on the street. WPAW documents real people and real fashion, and the design reflects this authenticity by blending spontaneity with a polished, sophisticated touch

2024

Concept design ● Copywriting ● Image Making